How to Make Money on Snapchat in 2024 (13 Profitable Ways)

Updated 17 December 2023

How to Make Money on Snapchat in 2023 (13 Profitable Ways)

Ever thought of making money through Snapchat?

Look no further.

In this article, we’ll dive into the exciting world of Snapchat and explore the numerous opportunities it offers for earning a substantial income in 2024.

From taking advantage of affiliate marketing to creating viral videos, we’ll discuss 13 profitable ways to leverage this popular social media platform to your financial advantage.

Whether you’re an aspiring influencer, a business owner, or simply someone curious about capitalizing on Snapchat’s vast user base, stay tuned as we unveil the strategies, tips, and insights that can help you make money on Snapchat.

Why Use Snapchat for Business?

In a rapidly evolving digital landscape, where social media platforms continually vie for users’ attention, Snapchat has emerged as an enticing choice for businesses looking to connect with their audience in innovative ways.

Here are five compelling reasons why you should consider using Snapchat for your business:

  1. Engagement and Authenticity: Snapchat’s ephemeral nature fosters a unique form of engagement with your audience. Stories and Snaps allow you to showcase your brand’s personality in real time, making your content feel authentic and unscripted.
  2. Youthful Demographics: Snapchat has a strong hold on the younger demographic, with a significant portion of its user base falling in the 18-34 age range. If your target audience includes millennials and Gen Z, Snapchat can be a goldmine for reaching them.
  3. Creative Marketing Tools: Snapchat offers a suite of creative tools and filters, allowing you to craft visually appealing and interactive content. Features like AR lenses and Geofilters provide opportunities for immersive brand experiences.
  4. Discoverability and Reach: Snapchat’s Discover section and curated Stories allow businesses to expand their reach. Collaborate with influencers or feature in Discover to get your brand in front of a wider audience.
  5. Analytics and Advertising: Snapchat provides robust analytics tools to track the performance of your content. Additionally, their advertising platform offers highly targeted options to reach specific demographics, making it a powerful tool for paid marketing campaigns.

By leveraging these advantages, businesses can tap into Snapchat’s dynamic platform to enhance their marketing efforts, connect with their audience, and stay ahead in the ever-evolving world of social media marketing.

13 Profitable Ways to Make Money on Snapchat

Now for the important part – we’ll be talking about 13 diverse and profitable ways to make money on Snapchat.

From creative content strategies to savvy marketing techniques, now let’s get into it and explore how you can turn your Snapchat presence into a lucrative income stream.

1. Creating Viral Videos

Create viral videos to make money on Snapchat.

Creating viral videos on Snapchat can be an incredibly lucrative endeavor. There are people making hundreds of thousands a month just from this.

Viral videos can generate substantial revenue through various means, such as sponsored content deals, brand partnerships, or simply monetizing your Snapchat account with premium subscriptions. As your videos gain popularity and viewership, the potential for profit in real time grows significantly.

How it Works: To create viral videos on Snapchat, you need to capture the attention of your audience with engaging, entertaining, or thought-provoking content. Here’s a simplified breakdown of how it works:

  1. Identify Trending Topics: Begin by monitoring trending topics and news on platforms like Twitter. Look for subjects that resonate with your audience or align with your niche.
  2. Content Planning: Plan your Snapchat content meticulously, incorporating the trending news into your ideas. Create a content calendar that includes a mix of regular Snaps and Stories while integrating these trends.
  3. Engage Your Audience: Interact with your followers by responding to messages, conducting Q&A sessions, or running polls and quizzes. Engagement builds loyalty and increases the chances of your content going viral.
  4. Stay Creative: As you incorporate trending news, maintain your creative approach. Experiment with different video formats, filters, and effects to make your content stand out.
  5. Collaborate: Collaborate with other Snapchat influencers or creators who are also leveraging trending news. Cross-promotion can expose your content to new audiences.
  6. Promote Sharing: Encourage your viewers to share your Snaps and Stories, especially those related to trending news stories. Use persuasive calls to action to prompt sharing.
  7. Timing is Crucial: Post your content at times when your target audience is most active on Snapchat, aligning with the trending news cycle.

How to Create Viral Videos:

  • Storytelling: Craft a compelling narrative in your videos to engage your audience emotionally or intellectually.
  • Use Filters and Effects: Snapchat offers a wide range of filters, lenses, and effects to enhance your videos and make them more entertaining.
  • Short and Snappy: Keep your videos concise. Snaps have a limited duration, so grab your viewers’ attention quickly and maintain it throughout.
  • Relatability: Create content that resonates with your target audience. Relatable content is more likely to be shared.
  • Humor and Entertainment: Funny and entertaining videos often go viral. Inject humor or awe-inspiring moments into your content.

Creating viral videos on Snapchat through trending news requires dedication, creativity, and a deep understanding of your audience. With the right approach and a bit of luck, your videos can catapult you into Snapchat stardom and open up various revenue-generating opportunities.

2. Spotlight

Snapchat’sSpotlightfeature is a dedicated platform for users to create and share short-form, entertaining videos. It also presents an opportunity for you to make money by following these steps:

How it Works:

  1. Create Engaging Content: To succeed on Spotlight, craft short, attention-grabbing videos. These can be anything from funny skits to dance routines or life hacks. The key is to capture the viewer’s interest within the first few seconds.
  2. Use Popular Music: Incorporate trending music tracks into your Spotlight videos. This can increase your chances of getting featured on the platform’s “Spotlight” page, which is essential for exposure.
  3. Add Captions and Stickers: Enhance your videos with catchy captions and creative stickers. These elements can make your content more engaging and shareable.
  4. Regularly Publish Content: Consistency is vital. Post new videos frequently to keep your audience engaged and coming back for more.
  5. Engage with Your Audience: Respond to comments and engage with your viewers. Building a sense of community around your content can boost your popularity on Spotlight.

Snapchat’s Spotlight Challenges:

Snapchat runs a Spotlight Challenge where they distribute a portion of a daily prize pool to the creators of the most engaging and viral videos. Here’s how you can participate:

  1. Create Great Content: Focus on producing high-quality and engaging videos. The better your content, the higher your chances of winning the challenge.
  2. Upload Regularly: Consistency matters. Upload new videos daily to increase your chances of being noticed.
  3. Encourage Engagement: Encourage viewers to like, comment, and share your videos. Engagement metrics play a role in winning the challenge.
  4. Participate in Challenges: Keep an eye out for Spotlight challenges and participate in them. Winning these challenges can earn you substantial cash prizes.
  5. Stay on Top of Trends: Create content that aligns with trending topics and challenges to increase your visibility.

Spotlight offers an excellent avenue for making money on Snapchat, especially if you have a talent for creating captivating and entertaining short videos. By consistently producing engaging content and participating in challenges, you can earn a share of the daily prize pool and potentially gain a following on the platform.

3. Affiliate Marketing

Affiliate marketing on Snapchat offers a straightforward path to monetization. Here’s how you can make it work for you in just five steps:

  1. Choose Relevant Programs: Begin by selecting affiliate programs that resonate with your Snapchat audience’s interests and needs. These could range from fashion and beauty products to tech gadgets or online courses.
  2. Promote Products: Once you’ve chosen the right programs, it’s time to spotlight the products or services. Craft engaging Snaps or Stories that showcase the value of these offerings, highlighting how they can solve problems or enrich your followers’ lives.
  3. Include Affiliate Links: Seamlessly incorporate your unique affiliate links or promo codes into your content. Encourage your viewers to take action by swiping up or clicking on the links to make a purchase. Seamlessly incorporate your unique affiliate links or promo codes.
  4. Track Performance: As you continue, keep a close eye on the performance of your affiliate links. Most programs provide tracking tools to help you monitor metrics like clicks and commissions earned.
  5. Engage and Disclose: Finally, maintain an open line of communication with your audience. Respond to questions and comments, providing additional information about the products or services you’re promoting. It’s crucial to be transparent about your affiliate partnerships, fostering trust and credibility with your Snapchat community.

In conclusion, affiliate marketing on Snapchat can be a win-win. By choosing the right programs, creating compelling content, and being transparent with your audience, you generate income and offer valuable solutions to your followers.

It’s an effective way to leverage your Snapchat presence for financial gain while maintaining the trust and engagement of your dedicated audience.

4. Snapchat Ads

Snapchat Ads.

Monetizing your Snapchat presence becomes highly achievable through Snapchat Ads. These ads offer a potent strategy to reach a broader audience and potentially generate revenue.

Here’s how:

  • Broaden Your Reach: Snapchat Ads provide a significant advantage by extending your content’s visibility beyond your immediate followers. With the ability to target specific demographics, interests, and regions, you can reach potential customers or fans who might have otherwise missed your content.
  • Diverse Ad Formats: Snapchat offers a range of ad formats, including Snap Ads, Story Ads, and AR Lenses, allowing for creativity in your promotional campaigns. These formats enable you to engage your audience with immersive and interactive content.
  • Trackable Performance: Gain insights into your campaign’s effectiveness through Snapchat’s analytics. Track metrics such as impressions, clicks, and conversions to measure the success of your ad campaigns and optimize them for better results.

Whether you’re a business owner aiming to showcase your products or an influencer seeking to expand your influence, Snapchat Ads empower you to reach your advertising objectives while opening doors to potential revenue streams on the platform.

5. Sponsored Content

Sponsored content on Snapchat is a lucrative avenue to explore. By partnering with brands and businesses, you can feature their products or services in your Snaps or Stories, generating income from these collaborations.

The process typically involves reaching out to relevant companies, negotiating terms, and then creating engaging content that showcases their offerings.

Sponsored content not only allows you to monetize your Snapchat presence but also introduces your audience to new and exciting products or services they might find valuable.

It’s a win-win opportunity for influencers and businesses alike.

6. Create and Sell Products or Services

Create and Sell Products or Services on Snapchat to Make Money.

Monetizing your Snapchat presence can be a natural progression by creating and selling your products or services. This direct approach leverages the trust and interest your audience has in your content.

Begin by identifying a niche or market that aligns with your Snapchat content and your audience’s interests. Develop high-quality offerings, whether it’s merchandise, digital products, online courses, or personalized services, ensuring they provide genuine value to your followers.

Creatively promote your products or services on Snapchat, showcasing their benefits and how they enhance the lives of your audience. Consider offering exclusive discounts or promotions to your Snapchat followers to create a sense of urgency and build a loyal customer base.

Exceptional customer service is crucial to maintaining trust and a positive reputation as you embark on this monetization journey. Through this approach, you not only generate income but also deepen your connection with your audience, fostering long-term support.

7. Premium Content

Monetize your Snapchat presence by offering premium content to your dedicated followers. This involves creating exclusive, behind-the-scenes, or more personalized content that is accessible for a fee.

Your most loyal fans can subscribe to access this content, allowing you to generate income while providing an intimate and special experience for your Snapchat community.

By offering premium content on Snapchat, you not only provide your audience with an enhanced and exclusive experience but also establish a closer connection with your most devoted followers.

This monetization method is particularly effective when you consistently deliver valuable and unique content that aligns with your niche and audience’s interests.

8. Snapchat Takeovers

Snapchat takeovers offer a dynamic and mutually beneficial approach to monetizing your Snapchat presence. This strategy involves collaborating with other Snapchat influencers or brands within your niche, where you temporarily assume control of each other’s accounts to create and share content.

This cross-promotion strategy serves several purposes.

First, it introduces your content to a fresh and engaged audience, potentially leading to increased followers and engagement on your account.

Second, it allows you to showcase your unique style and perspective to a broader demographic.

Third, many takeovers come with financial compensation, as brands are willing to pay influencers for their participation in these collaborations.

By participating in Snapchat takeovers, you not only diversify your income streams but also strengthen your presence on the platform. It’s an effective way to leverage your Snapchat influence, forge partnerships, and create engaging content that benefits both you and your collaborators.

9. Create and Sell Filters

Create and sell filters to make money on Snapchat.

Another inventive way to monetize your Snapchat presence is by designing and selling custom filters. Snapchat’s filter feature allows users to enhance their photos and videos with unique overlays, lenses, and stickers. Here’s how you can turn this into a revenue-generating opportunity:

  1. Develop Unique Filters: Use your creativity to craft custom filters and lenses that cater to popular themes, events, or local landmarks. The more unique and engaging your filters are, the more likely they are to be used and shared.
  2. Promote Your Filters: Showcase your filter creations on Snapchat and other social media platforms to generate interest. Encourage users to try them out by creating content with your filters and sharing their experiences.
  3. Set a Price: Determine a reasonable price for your filters based on their complexity and demand. Consider offering different pricing tiers to accommodate various budgets.
  4. Make Filters Accessible: Share your filters through the official Snapchat Filter Store or other platforms where users can easily find and purchase them.
  5. Engage with Customers: Provide excellent customer service by responding to inquiries and addressing any issues related to your filters promptly.

Creating and selling filters on Snapchat not only allows you to earn income directly from your creative efforts but also enhances your visibility as a filter creator. With the right marketing and unique designs, you can build a following of users who eagerly anticipate your filter releases, turning your passion into profit.

10. Sell Merchandise

Monetizing your Snapchat presence can be as simple as creating and selling your merchandise. This approach leverages your influence and offers your followers a tangible connection to your brand or content.

Consider designing and selling clothing, accessories, or even digital products like stickers and filters that align with your Snapchat identity.

Promote your merchandise authentically on Snapchat and other platforms to reach your audience and turn your creative efforts into a source of income. It’s a fantastic way to deepen your relationship with your dedicated followers while generating revenue.

11. Use Snapchat to Grow Your Email List

Leveraging Snapchat to expand your email list is a strategic approach to both engage your audience and monetize your presence. Here’s how you can make it work:

  1. Engage Your Snapchat Audience: Use engaging content, contests, and giveaways to encourage your Snapchat followers to join your email list. Promote the value of your emails, such as exclusive content, discounts, or insights.
  2. Offer Incentives: Create compelling incentives to entice users to share their email addresses. This could include exclusive access to webinars, e-books, or other valuable resources.
  3. Provide a Clear Call to Action: Communicate the benefits of joining your email list and include a call to action (CTA) in your Snaps or Stories. Make it easy for users to sign up by sharing a direct link or instructions.
  4. Segment Your List: Once you’ve grown your email list, segment it to send tailored content to different groups of subscribers. Personalized emails can increase engagement and conversion rates.
  5. Nurture and Monetize: Continuously engage with your email subscribers, providing them with valuable content and offers. Monetize your email list by promoting relevant products, services, or affiliate links, turning your subscribers into customers.

Using Snapchat to grow your email list not only strengthens your connection with your audience but also creates a direct avenue for monetization. By providing value and strategically promoting your email list, you can simultaneously engage your followers and generate income through your email marketing efforts.

12. Host Contests and Giveaways

Running contests and giveaways on Snapchat is a dynamic way to monetize your presence while fostering enthusiasm among your followers. Start by selecting prizes that align with your audience’s interests, whether they are products, services, or experiences related to your niche or sponsored by brands.

Establish rules and entry requirements, such as following your Snapchat account, sharing your content, or tagging friends. Building anticipation and excitement through promotions on Snapchat is crucial for encouraging participation.

Engage your audience by encouraging them to actively take part, boosting your reach and the contest’s visibility. Once winners are selected, announce the results transparently, possibly featuring winning entries.

Additionally, consider monetizing these events by collaborating with brands or sponsors for contest prizes, and charging a fee for their promotion during the event, which can offset prize costs and generate additional income.

Hosting contests and giveaways not only nurtures engagement but also unlocks opportunities for collaboration and monetization, creating anticipation, expanding your audience, and generating revenue on Snapchat.

13. Snapchat Courses or Workshops

Offering Snapchat courses or workshops is a strategic way to monetize your expertise and engage with a dedicated audience. Here’s how to make it happen:

  1. Identify Your Expertise: Determine what aspect of Snapchat you excel in, whether it’s content creation, marketing strategies, or utilizing advanced features.
  2. Plan Your Course: Structure your course or workshop with clear objectives, lessons, and learning outcomes. Consider whether it will be a live, interactive event or pre-recorded modules.
  3. Set Pricing: Decide on the pricing model for your course, whether it’s a one-time purchase, subscription, or tiered pricing for different levels of content or access.
  4. Promote on Snapchat: Utilize your Snapchat account to promote your course. Share teasers, sneak peeks, and testimonials to generate interest.
  5. Provide Value: Deliver high-quality content that genuinely helps your participants improve their Snapchat skills or achieve their goals.
  6. Engage with Students: Foster a sense of community and engagement among your course participants. Respond to questions, host Q&A sessions, and provide ongoing support.
  7. Monetize through Knowledge: As your course gains traction, monetize your expertise further by offering advanced courses, consulting services, or one-on-one coaching related to Snapchat.

By offering Snapchat courses or workshops, you not only share your knowledge but also generate income and establish yourself as an authority in the field. This monetization method is an excellent way to engage with your audience while capitalizing on your expertise.

Tips for Making Money on Snapchat

Tips for Making Money on Snapchat

Now that you know some of the most popular and profitable ways of making money through the use of Snapchat, let’s get into some important tips to help you achieve success while doing all this.

1. Stay Consistent

Consistency is key when it comes to monetizing your Snapchat presence. Regularly post engaging content, maintain a consistent schedule, and interact with your audience. This keeps your followers engaged and attracts potential business opportunities and sponsorships.

2. Collaborate with Influencers

Collaborating with other Snapchat influencers can expand your reach and open doors to profitable partnerships. Joint takeovers, shoutouts, or co-created content can introduce your account to new audiences and potential monetization opportunities.

3. Be Disciplined

Monetizing your Snapchat presence requires discipline. Stay organized, set goals, and manage your time effectively. Treat your Snapchat activities as a business and prioritize tasks that contribute to your income-generating efforts.

4. Provide Value First

Before expecting to make money on Snapchat, focus on providing genuine value to your audience. Build trust by consistently delivering content that educates, entertains, or solves problems. Once your followers trust you and see the value you provide, they’ll be more receptive to monetization efforts.


Here are some of the most asked questions related to making money on Snapchat.

What is Snapchat?

Snapchat is a multimedia messaging app that allows users to send photos and videos (called Snaps) that disappear after a short period. It also features Stories, where users can share content with their followers for 24 hours, and various interactive features like lenses, filters, and Discover for news and entertainment content.

Can You Make Money on Snapchat?

Yes, you can make money on Snapchat. There are several ways to monetize your presence on the platform, including sponsored content, affiliate marketing, selling products or services, offering premium content, and more. The key is to build a dedicated and engaged audience that values your content and recommendations.

How Do You Grow Your Snapchat Followers?

Growing your Snapchat followers requires consistent, high-quality content, engagement with your audience, and cross-promotion on other social media platforms. You can also collaborate with other influencers, use relevant hashtags, and participate in Snapchat trends and challenges to increase your visibility and attract new followers.

Does Snapchat Pay You for Filters?

Snapchat does not directly pay users for creating and sharing filters. However, if you create unique and engaging filters, you can monetize them by offering them for sale on platforms like the Snapchat Filter Store. You can charge users a fee to access and use your filters, which can potentially generate income.

How Many Subscribers Do You Need on Snapchat to Get Paid?

Snapchat does not have a specific subscriber count requirement for getting paid. The ability to monetize your Snapchat presence depends more on the quality of your content and engagement with your audience.

To attract monetization opportunities, focus on building a loyal and engaged following, which can lead to sponsorships, affiliate marketing, and other income-generating methods.


That’s it for making money on Snapchat in 2024.

In conclusion, the landscape of making money on Snapchat in 2024 is rich with opportunities for those willing to embrace creativity and dedication. Whether you choose to engage in sponsored content, create your products, or offer premium content, the key lies in building a loyal and engaged audience.

It’s also important to take in mind the significance of maintaining a positive and growth-oriented mindset.

The key to success in anything, including your online ventures, lies in your mindset. Embrace a mindset of continuous learning, consistency, and perseverance.

Thanks for making it to the end, and I wish you luck on your Snapchat journey!

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