How to Make Money on TikTok Without Followers (9 Ways)

Updated 17 December 2023

How to Make Money on TikTok Without Followers (9 Ways)

TikTok has rapidly evolved into a social media powerhouse, boasting 1 billion users in 2023.

While it’s common knowledge that a substantial follower count often correlates with income on this platform, the burning question remains: how can I make money on TikTok without a massive following?

In this article we’ll unveil nine profitable ways to monetize your TikTok presence, irrespective of your follower count.

From leveraging TikTok’s unique features to exploring alternative revenue streams, we’ll delve into practical strategies that can turn your TikTok journey into a lucrative venture.

Let’s get into it.

9 Profitable Ways to Make Money on TikTok Without Followers

Now for the important part – how do you actually make money on TikTok without followers?

In this section, we’ll discuss the 9 best ways to make money on TikTok without followers in 2024.

From the TikTok Creator Fund to taking advantage of affiliate marketing, we’ve got you covered.

Let’s get right into it!

1. Invest in TikTok Ads

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TikTok Ads are a suite of promotional tools on the platform that allow users to create and showcase sponsored content.

They come in various formats, including in-feed ads that appear in users’ For You feeds, branded hashtags to promote trends, and branded effects for engaging augmented reality experiences.

How to Promote with TikTok Ads the Right Way:

  • Define Your Audience: Clearly identify your target audience to optimize your ad campaign. TikTok’s robust targeting options let you tailor your ads to specific demographics, ensuring your content reaches the right users.
  • Create Engaging Content: Leverage TikTok’s creative environment by developing visually appealing and authentic content. Users on TikTok appreciate creativity, so make sure your ad aligns with the platform’s dynamic and entertaining nature.
  • Incorporate a Clear Call-to-Action (CTA): Every successful TikTok Ad includes a compelling CTA. Whether it’s directing users to your website, encouraging them to participate in a challenge, or promoting a product, a clear and actionable CTA enhances the effectiveness of your campaign.
  • Monitor and Optimize: Regularly review the performance of your TikTok Ads using the platform’s analytics. Adjust your strategy based on insights, optimizing targeting, content, and budget allocation for better results over time.
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TikTok Ad Requirements:

TikTok Ads have specific requirements to ensure a seamless and engaging user experience. These typically include adhering to video specifications such as resolution, aspect ratio, and duration, as well as following guidelines on content, copyright, and community standards.

2. Implement Affiliate Marketing

Affiliate marketing is a great way to monetize your TikTok without having a following.

Affiliate marketing on TikTok involves partnering with brands and earning commissions for promoting their products. Here’s a concise guide:

  • Select Niche Products: Choose products aligned with your TikTok content and audience to enhance authenticity and engagement.
  • Create Compelling Content: Develop engaging videos that seamlessly integrate affiliate products. Authenticity is key, so share genuine experiences and benefits of the products.
  • Use Affiliate Links: Include trackable affiliate links in your video descriptions, guiding interested viewers to make purchases and ensuring you earn commissions.

Different Affiliate Programs:

  1. Amazon Associates: With a vast array of products, Amazon Associates allows you to earn commissions on purchases made through your affiliate links.
  2. ClickBank: Known for digital products, ClickBank offers a wide range of affiliate programs, making it suitable for various niches.
  3. Rakuten Marketing: Rakuten partners with numerous brands, providing a diverse range of products for affiliates to promote and earn commissions.

3. The TikTok Creativity Program


The TikTok Creativity Program (formerly known as the TikTok Creator Fund) is a platform initiative designed to support and reward content creators for their creative contributions to the TikTok community. This program provides a way for users to earn money by creating engaging content.

The TikTok Creativity Program is essentially a program that financially rewards TikTok content creators for the content they produce.

Creators can opt to join the program, and once approved, they start earning based on various engagement metrics such as views, likes, and shares. TikTok allocates a portion of its advertising revenue to creators in the program, thus incentivizing the creation of high-quality and engaging content.

How to Make Money from It

  1. Meet Eligibility Criteria: Before you can start making money through the TikTok Creativity Program, you need to meet certain eligibility criteria set by TikTok. Typically, this involves having a minimum follower count, often in the thousands, and ensuring your content complies with TikTok’s community guidelines and content policies. It’s essential to review and adhere to these guidelines to maintain your eligibility and continue monetizing your content.
  2. Join the Program: To participate in the TikTok Creativity Program, you must apply and be approved by TikTok. The application process is relatively straightforward, and once accepted, you’ll gain access to monetization features. This step marks the beginning of your journey to earning money through your creative TikTok content.
  3. Create Captivating Content: The heart of earning through this program lies in consistently producing videos that captivate and engage your audience. Content that resonates with your followers and keeps them coming back for more is crucial. Whether it’s entertaining skits, informative tutorials, or any other engaging content, focus on creating videos that stand out and connect with your viewers. This not only enhances your chances of higher views but also boosts user engagement.
  4. Boost Your Engagement: In the world of TikTok, user interactions are key. Encourage likes, shares, comments, and other forms of engagement on your videos. Higher engagement metrics play a significant role in your earnings within the TikTok Creativity Program. The more interactions your content receives, the more opportunities you have to earn money. Consider asking your audience questions, responding to comments, and creating content that sparks discussions and shares.
  5. Turn Creativity into Income: As your content gains popularity and engagement, you’ll start earning money through the TikTok Creativity Program. TikTok allocates a portion of its advertising revenue to creators based on their performance, which includes factors like video views, likes, shares, and more.

4. Become a Brand Ambassador

Being a Brand Ambassador on TikTok involves forming a partnership with a brand to represent and promote its products or services.

As an ambassador, you become a spokesperson, incorporating the brand into your content and leveraging your influence to increase brand visibility and engagement.

How to Do Become a Brand Ambassador on TikTok:

To become a Brand Ambassador on TikTok, start by identifying brands that align with your content and resonate with your audience.

Reach out to these brands expressing your interest in collaboration and showcasing how your content can uniquely promote their products.

Negotiate terms that include compensation, clear guidelines for content creation, and the duration of the partnership.


  • Authenticity is Key: Choose brands that genuinely align with your interests and content style. Authenticity enhances credibility, fostering a more genuine connection with your audience.
  • Create Compelling Content: Develop creative and engaging content that seamlessly integrates the brand. Craft videos that not only showcase the product but also tell a compelling story or highlight its benefits in a way that resonates with your followers.
  • Consistent Communication: Maintain open and clear communication with the brand throughout the partnership. Regularly update them on your content plans, share insights on audience engagement, and seek feedback to ensure a successful and collaborative relationship.

5. Sell on the TikTok Shop

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The TikTok Shop, a game-changing E-commerce solution embedded right within the TikTok app, presents an exciting opportunity for creators and businesses alike.

It enables sellers to showcase and sell their products directly to the massive TikTok audience through various means, including in-feed videos, live streams, and the Showcase tab.

Creators can utilize TikTok Shop to expand their reach, promoting both their brands and products effortlessly. They can seamlessly link featured products in their videos, making it convenient for their followers to discover and purchase items.

Moreover, TikTok offers an Affiliate Program, allowing you to promote relevant brands to your audience and earn a commission on every successful sale you drive.

How Do You Make Money Through It?

  1. Sell Your Products: Leverage your TikTok presence and content influence to establish an online store within TikTok Shop, allowing you to directly market and sell your own products to your dedicated TikTok audience. This approach is particularly advantageous for creators who have developed a unique brand or have crafted products that resonate with their followers.
  2. Become an Affiliate: Embark on a partnership journey by becoming an affiliate marketer on TikTok Shop. Collaborate with brands and products that align with your niche, values, and audience preferences. As an affiliate, your role involves promoting these products within your content and directing your followers to make purchases. For each successful sale facilitated through your promotions, you earn a commission.
  3. Monetize Creativity: TikTok Shop’s dual approach of direct sales and affiliate marketing enables you to monetize your creativity and content creation efforts. It empowers you to transform your passion into a viable source of income on TikTok.
  4. Harness TikTok’s Reach: TikTok, with its extensive and diverse user base, offers an extraordinary opportunity for expanding your reach and reaching potential customers. TikTok Shop’s seamless integration ensures that your audience can make purchases without leaving the TikTok app. This feature minimizes friction in the buying process, making it easier for followers to become customers.
  5. Diversify Income Streams: By integrating both the sale of your own products and affiliate marketing within TikTok Shop, you create a diversified income stream. This diversification not only maximizes your earnings but also provides you with multiple avenues for income generation.

Products to Sell on the TikTok Shop:

  • Unique and Customized Items: Offer products that stand out, such as personalized or customized items that cater to individual preferences.
  • Trending or Seasonal Merchandise: Capitalize on TikTok trends and seasons by selling merchandise that aligns with popular themes, challenges, or holidays.
  • Limited Edition Releases: Create a sense of exclusivity by offering limited edition or exclusive products, encouraging a sense of urgency among your audience.
  • Collaborative Items: Collaborate with other creators or influencers to create and sell collaborative items, tapping into their audience and expanding your reach.

6. Offer Online Coaching

Embarking on the path of offering online coaching through TikTok entails leveraging your expertise to provide personalized guidance, mentorship, or teaching in a specific area.

As a coach, you can connect with your TikTok audience, offering valuable insights and knowledge, while simultaneously monetizing your expertise.

How to Do Start Online Coaching:

To offer online coaching on TikTok, start by identifying your niche and the skills or knowledge you can share. Create introductory content showcasing your expertise and the benefits of your coaching services.

Establish a system for bookings and payments, whether through a third-party platform or direct communication and communicate the coaching structure and expectations.

Three Bullet Point Tips:

  • Define Your Niche: Clearly define the specific area or skill you will be coaching in. A well-defined niche not only attracts the right audience but also positions you as an authority in that particular domain.
  • Engage Your Audience: Use TikTok to engage your audience and showcase your coaching style. Offer bite-sized tips, share success stories, or conduct live Q&A sessions to build trust and demonstrate your expertise.
  • Create a Seamless Booking Process: Streamline the booking process for your coaching services. Whether through a dedicated website, booking platform, or direct messaging, make it easy for potential clients to inquire about your services, schedule sessions, and make payments.

7. Receive Live Gifts and Donations

Receiving live gifts and donations on TikTok is a direct avenue for content creators to earn money in real-time. During live broadcasts, TikTok users have the option to send virtual gifts or make direct monetary contributions to the creators they admire.

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This feature not only allows content creators to engage with their audience on a more personal level but also provides viewers with a means to express appreciation for the content they enjoy.

To maximize earnings through live gifts and donations, creators should cultivate an interactive and engaging live-streaming environment, encourage audience participation, and express gratitude for the support received.

Embracing this feature enhances the connection between creators and their audience, turning the live experience into a mutually rewarding engagement.

8. Sell Your Own Merchandise

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Selling your own merchandise on TikTok offers a lucrative opportunity for content creators to monetize their brand and engage with their audience in a tangible way.

By leveraging the platform’s commerce features, creators can seamlessly integrate their products into TikTok videos, providing a direct link for viewers to explore and purchase items. From branded clothing to signature accessories, creators have the flexibility to curate a unique collection that resonates with their audience.

Pro Tip:

Create limited-edition or exclusive merchandise drops to generate a sense of urgency and exclusivity among your audience. This strategy encourages swift engagement and boosts anticipation for new and unique items, driving both sales and excitement around your brand.

The process involves setting up an online store, linking it to TikTok, and strategically showcasing merchandise through engaging videos.

This not only diversifies revenue streams but also strengthens the connection between creators and their fan base, allowing them to proudly support their favorite content creators by sporting their exclusive merchandise.

9. Offer Online Courses

Offering online courses on TikTok is a powerful avenue for content creators to share their expertise, provide valuable knowledge, and monetize their skills.

It allows creators to showcase their authority in a specific niche, build a community of learners, and diversify their income streams.

With the global reach of TikTok, creators can tap into a vast audience eager to acquire new skills and insights, making online courses an excellent way to connect with followers on a deeper level.

How to Create an Online Course:

  1. Define Your Expertise:
    • Identify your niche and area of expertise that aligns with your TikTok audience’s interests.
  2. Segment Your Content:
    • Break down your course material into short, engaging segments suitable for TikTok’s format.
  3. Utilize TikTok Features:
    • Leverage TikTok’s features like in-feed videos and live sessions to present your course content dynamically.
  4. Encourage Interaction:
    • Foster community engagement by prompting viewers to ask questions, share thoughts, and participate in discussions through comments and live chats.
  5. Promote External Platforms:
    • Consider using external platforms or websites to host more extensive courses with additional resources for a comprehensive learning experience.

By following these steps, content creators can effectively navigate the process of creating and promoting online courses on TikTok, providing valuable educational content to their audience while monetizing their expertise.

What is TikTok?

TikTok, the global sensation in short-form content, is a short-form social media platform that has taken the world by storm. It thrives on bite-sized videos, typically 15 to 60 seconds, where users showcase talents, humor, and creativity, and engage in trends.

With a diverse user base spanning all ages and catering to a wide range of interests, TikTok’s algorithm prioritizes engagement, allowing even new creators to go viral. The platform is synonymous with its music-centric approach, enabling users to incorporate popular tunes into their videos seamlessly.

Boasting innovative features like duets, challenges, and interactive effects, TikTok provides a dynamic and entertaining atmosphere where creativity knows no bounds.

With a massive global user base, TikTok offers an unparalleled opportunity for content to reach a vast audience, making it a powerful platform for creators and viewers alike.

Tips to Make Money on TikTok

In the dynamic world of TikTok, turning your creativity into income requires strategic approaches. Here are five valuable tips to help you monetize your TikTok presence effectively:

1. Optimize Your Profile for Monetization

Ensure your TikTok profile is set up for monetization by meeting the platform’s eligibility criteria. This often includes having a certain follower count and adhering to community guidelines. Regularly produce high-quality and engaging content to attract and retain followers.

2. Diversify Your Content

Explore various content formats to keep your audience engaged and attract new followers. Experiment with trending challenges, participate in duets, and share a mix of entertaining and informative content. A diverse content strategy not only keeps your audience interested but also broadens your appeal to potential brand collaborations and partnerships.

3. Engage with Your Audience

Building a strong connection with your audience is crucial for monetization. Respond to comments, ask questions, and foster a sense of community. Increased engagement not only boosts your visibility on TikTok but also makes you more appealing to potential brand partnerships and collaborations.

4. Collaborate with Brands and Influencers

Partnering with brands and influencers can open up monetization opportunities. Reach out to brands relevant to your niche for collaboration or consider influencer marketing platforms to connect with potential partners. Collaborative content not only enhances your credibility but also introduces you to new audiences, potentially increasing your follower count.

5. Participate in TikTok Challenges and Trends

Engage with popular challenges and trends to increase your visibility on the platform. Utilize relevant hashtags and incorporate trending sounds into your videos. Joining in on viral challenges can expose your content to a broader audience, potentially attracting more followers and increasing your chances of brand partnerships or opportunities within TikTok’s monetization programs.

These tips will not only help make the process of monetizing on TikTok without followers easier, but will also help you build a following a long the way.

How to Grow Your Following on TikTok

Building a following on TikTok is not only important but essential for long-term monetization.

By building your TikTok following you open yourself up to countless new opportunities such as sponsorships.

Here are some valuable tips to help you grow your following on TikTok:

  • Consistent Posting Schedule: Establish a routine for posting content to keep your audience engaged and build anticipation. Regular updates not only maintain the interest of your existing followers but also create a habit of checking in for your latest videos.
  • Trending Hashtags: Leverage the power of trending hashtags to enhance the discoverability of your content. Incorporate popular and relevant hashtags into your videos to increase visibility and expose your content to a wider audience actively exploring the platform.
  • Active Engagement: Foster a sense of community by actively engaging with your audience. Respond to comments, ask questions, and participate in conversations. Meaningful interactions not only boost your visibility on TikTok but also encourage viewers to become long-term followers.

Remember, growing your TikTok following is not just about the numbers but also about creating a loyal and engaged community around your content.

Implementing these strategies consistently will contribute to both follower growth and a vibrant TikTok presence.

How Does the TikTok Algorithm Work?

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The TikTok algorithm operates on a dynamic system that prioritizes personalized content for users. It analyzes individual preferences, engagement history, and video information to curate a tailored “For You” feed.

Factors such as watch time, engagement rates, and video information play key roles in determining the content that appears on a user’s feed, ensuring a unique and engaging experience for each TikTok user.


That’s it for how to make money on TikTok without followers in 2024.

Thanks for making it to the end!

As you embark on your TikTok journey, armed with insights into monetization, audience growth, and the algorithm, remember that success on this platform is as much about creativity as it is about strategy.

Whether you’re a content creator aiming to monetize or someone looking to build a vibrant community, these tips and insights can guide you toward TikTok triumph.

Stay consistent, engage authentically, and let your creativity shine on the ever-evolving stage of TikTok!

Thanks again for making it to the end of this article!

If you’re interested, I have made a complete in-depth on TikTok monetization covering everything you need to know.

Goodluck monetizing!

Which of these monetization methods will you be using?

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